Post Ideas for Your Business
Stuck for what to post? Here's a comprehensive list of post ideas organised by category. Keep this list handy when you need inspiration.
Seasonal and Holiday Posts
What to do
Tie your posts to seasons, holidays, and calendar events for relevance and timeliness.
Step by step
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Holiday greetings: Christmas, Easter, Bank Holidays. A simple seasonal greeting with a relevant photo shows you're active.
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Seasonal tips: Winter prep advice (plumbers), summer menu items (cafés), end of tax year reminders (accountants).
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Holiday hours: Post your opening times for holiday periods. Customers appreciate knowing.
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Seasonal offers: Summer sale, January discounts, back-to-school specials.
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Local events: Mention local festivals, markets, or events happening nearby. Shows community connection.
Examples by industry
Autumn: "Getting colder — time to bleed your radiators! Here's a quick guide, or call us if you'd like help." Winter: "Frozen pipe emergency? We're available 24/7 — call now."
Summer: "New iced drinks menu for summer — perfect for this weather!" December: "Christmas lunch bookings now open — reserve your table."
January: "New Year, new smile? Book a teeth whitening consultation." September: "Back to school — time for the kids' dental check-ups!"
April: "Tax year ending soon — is your will up to date?" January: "New Year divorce enquiries? Free confidential consultation available."
Business News and Updates
What to do
Share what's happening in your business. Customers like seeing the human side.
Step by step
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New products or services: Launching something new? Post about it.
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New team members: Welcome new staff with a photo and brief intro.
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Awards and achievements: Won an award? Got certified? Share the good news.
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Milestones: Anniversary of business, reaching 100 reviews, serving 1000th customer.
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Behind the scenes: Show your team at work, your process, your space. Humanises your business.
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Equipment or facility updates: New equipment, renovations, improvements.
Examples by industry
"Invested in new pipe inspection camera — we can now diagnose problems faster and more accurately!" | "Welcome to Dave who joins our team this week. 15 years' experience in heating systems."
"New coffee beans from local roaster arriving this week — come taste the difference!" | "Celebrating 5 years in business today — thank you to all our amazing customers!"
"We've upgraded our x-ray equipment to digital — faster, more comfortable, and lower radiation." | "Congratulations to Dr Smith on completing advanced implant training!"
"Pleased to announce we're now accredited for Legal Aid family cases." | "Welcome to our new partner, Sarah Jones, specialising in commercial property."
Helpful Tips and Information
What to do
Share useful information that helps customers. Establishes expertise without being salesy.
Step by step
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How-to tips: Simple advice related to your industry that customers can use.
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Common questions answered: Address FAQs in post format.
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Industry news explained: Changes in regulations, industry trends that affect customers.
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Myth-busting: Correct common misconceptions in your field.
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Warning/alerts: Issues customers should know about (scams, weather alerts affecting your service).
Examples by industry
"Tip: Know where your stopcock is before you need it! Usually under the kitchen sink. Can you find yours?" | "Warning: Bogus callers claiming to be water board — always ask for ID."
"Did you know? Our coffee beans are roasted within 20 miles of here. Freshness you can taste." | "Food allergy? Just ask — we have full allergen info for everything on our menu."
"Myth: Sugar-free drinks are fine for teeth. Reality: The acid still damages enamel. Here's what to know..." | "Tip: Wait 30 minutes after eating before brushing — here's why."
"Important: New rules on property transactions from April. Here's what buyers need to know." | "Common question: How long does probate take? Typically 6-12 months, but here's what affects it."
Promotions and Offers
What to do
Promotional posts can drive immediate action, but use sparingly.
Step by step
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Limited-time discounts: Percentage off, fixed discount, buy-one-get-one.
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Free consultations/trials: Low-barrier entry offers.
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Bundle deals: Package multiple services at a discount.
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Referral rewards: Offer something for customer referrals.
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First-time customer specials: Incentives for new customers to try you.
Engagement and Community Posts
What to do
Build connection with your community and show personality.
Step by step
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Customer spotlights: Feature happy customers (with permission) or thank loyal customers.
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Community involvement: Charity work, local sponsorships, community events you're part of.
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Staff spotlights: Introduce team members, celebrate their achievements.
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Questions for customers: Engage by asking opinions ("What new menu item would you like?").
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Throwback posts: Old photos of your business, how things have changed.
Examples by industry
"Proud to sponsor the local under-12s football team again this year!" | "Meet the team: John has been with us 10 years — here's his story."
"Thank you to everyone who voted us Best Café in the local awards!" | "We're donating to the food bank this month — drop off non-perishables here."
"Our team raised £500 for charity in the marathon!" | "Been a patient for 10+ years? Let us know — we'd love to thank you."
"Proud to offer pro-bono advice at the Citizens Advice clinic each month." | "Congratulations to our trainee Emma on qualifying!"
Simple Content Calendar
What to do
Plan your posts in advance so you're never stuck for ideas.
Step by step
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Week 1: Helpful tip or information post
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Week 2: Business update or behind-the-scenes
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Week 3: Promotion or offer
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Week 4: Community or engagement post
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Repeat monthly. Adjust based on what's happening — holidays, events, news override the regular schedule.
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Batch create posts. Once a month, spend 30 minutes creating the next 4 posts and schedule them.
**Keep a running list.** When you have a post idea, write it down immediately. By the time you need to post, you'll have a list of ideas to choose from.