Module 4

Getting Your Review Link

To ask customers for reviews, you need a direct link that takes them straight to the review form. Let's get your review link and make it as easy as possible for customers to leave reviews.

Why You Need a Direct Review Link

What to do

Understand why a direct link matters before we create one.

Step by step

  1. Removes friction. Asking customers to "find us on Google and leave a review" means most won't bother. A direct link takes them straight there in one click.
  2. Works across devices. A good review link opens the review form whether they're on phone, tablet, or computer.
  3. Can be used everywhere. Once you have the link, you can put it in emails, texts, on receipts, on your website — anywhere.
  4. Dramatically increases review rate. The easier you make it, the more reviews you'll get. A direct link can double or triple your review rate compared to verbal requests.

Getting Your Review Link from Google Business Profile

What to do

The easiest way to get your review link is directly from your Google Business Profile dashboard.

Step by step

  1. Sign in to business.google.com and go to your listing.
  2. Look for "Get more reviews" or "Ask for reviews" in the menu or on your home dashboard. Google often promotes this feature.
  3. Click to access your review link. You'll see a short URL you can copy and share.
  4. Copy the link. Click the copy button or manually select and copy the URL.
  5. Test the link. Open it in a new browser window (ideally logged out of your Google account) to confirm it goes to your review form.

Alternative Ways to Find Your Review Link

What to do

If you can't find the link in your dashboard, here are other methods.

Step by step

  1. Method 1: Search for your business on Google. Search your business name. In the Knowledge Panel (the box showing your business details), look for "Write a review" button. Right-click it and copy the link address.
  2. Method 2: Use Google Maps. Search for your business on maps.google.com. Click on your listing. Find the "Write a review" option and copy that link.
  3. Method 3: Construct it manually. Google review links follow a pattern. You need your Place ID, which you can find using Google's Place ID Finder tool (search "Google Place ID Finder"). The link format is: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Shortening Your Review Link

What to do

Google's review links can be long and ugly. Shorten them for easier sharing.

Step by step

  1. Use a URL shortener. Services like bit.ly, tinyurl.com, or rebrandly.com let you create short, memorable links for free.
  2. Go to bit.ly (or your preferred service). Paste your long Google review link and generate a short version.
  3. Customise if possible. Some services let you create custom short links like bit.ly/YourBusinessReview. This is easier to remember and say out loud.
  4. Use your own domain (advanced). If you have a website, you can set up a redirect like yourbusiness.com/review that points to the Google link. Ask your web person or host how to do this.
  5. Test the shortened link. Make sure it still takes you to the right review form.

Examples by industry

Instead of a long Google URL, use something like bit.ly/AquaflowReview or set up aquaflowplumbing.co.uk/review
Create bit.ly/CornerCafeReview or use thecornercafe.co.uk/review
Use bit.ly/RiversideDentalReview or riversidedental.co.uk/review
Create bit.ly/HarrisonSolicitors or harrisonco.co.uk/feedback

Creating a QR Code for Reviews

What to do

QR codes let customers scan with their phone camera and go straight to your review page. Perfect for physical locations.

Step by step

  1. Go to a free QR code generator. Search "QR code generator" — there are many free options like qr-code-generator.com, qrcode-monkey.com, or canva.com's QR code maker.
  2. Paste your review link (the short version works fine) into the URL field.
  3. Generate the QR code. Most tools show you a preview instantly.
  4. Customise if desired. Some generators let you add colours, your logo, or change the style. Keep it scannable — too much customisation can break QR codes.
  5. Download in high resolution. Download as PNG or SVG for best quality when printed.
  6. Test the QR code. Use your phone camera to scan it and confirm it opens your review page.

Where to Use Your Review Link

What to do

Now you have the link and QR code, here's where to put them.

Step by step

  1. Email signatures. Add a line like "Happy with our service? Leave us a review: [link]"
  2. Follow-up emails. After completing a job or serving a customer, send a thank-you email including the review link.
  3. SMS/text messages. For service businesses, a text after completing work with a review link works well.
  4. Receipts and invoices. Print the QR code or short link on paper receipts.
  5. Business cards. Add QR code or short link to the back.
  6. Counter cards/table tents. For physical locations, create small signs with "Enjoyed your visit? Scan to leave a review" and your QR code.
  7. Your website. Add a reviews page or button that links to your Google review form.
  8. Social media. Occasionally share your review link with a message thanking customers.

Examples by industry

Text message after job: "Thanks for choosing Aquaflow! If you're happy with the work, a quick review helps us enormously: [link]"
Table tent or counter card with QR code: "Loved your coffee? Scan to leave a review!" Near the till or on tables.
Follow-up email after appointment: "Thank you for visiting Riverside Dental. If you had a good experience, we'd appreciate a review: [link]"
Email after matter completed: "We hope we've met your expectations. If you're happy with our service, a review helps other clients find us: [link]"

Review link ready when: