Linking GBP and Website
Your Google Business Profile and website should link to each other and share content. This strengthens both and creates a seamless experience for customers.
Linking from GBP to Your Website
What to do
Ensure your GBP effectively drives traffic to your website.
Step by step
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Add your website URL in GBP. Make sure your website link is added in your business information. Double-check it goes to the right page.
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Link to specific pages when appropriate. The main website link should go to your homepage. But appointment links can go to your booking page; menu links to your menu page.
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Use UTM parameters to track traffic (optional). Adding UTM tags to your GBP links lets you track how much traffic comes from your listing in Google Analytics.
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Check your link works. Periodically click through from your GBP to make sure the link isn't broken.
Linking from Your Website to GBP
What to do
Add links from your website that connect to your Google Business Profile.
Step by step
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Link to your Google Maps listing. On your contact page, you can link directly to your GBP on Google Maps. Customers can click to see reviews, get directions, etc.
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Add a 'Leave a Review' link. Use your review link (from Module 4) on your website. A button or link saying "Review us on Google" makes it easy for customers.
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Embed Google reviews (optional). You can embed your Google reviews on your website using widgets or plugins. Shows social proof directly on your site.
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Include a Google Map embed. Embedding a Google Map on your contact page connects your location to Google's ecosystem.
How to Embed a Google Map
What to do
Add an interactive Google Map to your website showing your business location.
Step by step
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Search for your business on Google Maps (maps.google.com).
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Click on your business listing to open the full details.
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Click the 'Share' button (or three-dot menu).
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Select 'Embed a map'. You'll see an HTML code snippet.
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Choose your size (small, medium, large, or custom).
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Copy the HTML code.
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Paste into your website where you want the map to appear. Most website builders have an "embed code" or "HTML" block you can use.
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Save and preview to make sure it appears correctly.
Embedding Google Reviews on Your Website
What to do
Show your Google reviews directly on your website for social proof.
Step by step
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Option 1: Use a plugin or widget. Many WordPress plugins ("Widget for Google Reviews", "Google Reviews Widget") can pull in and display your reviews automatically.
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Option 2: Use a third-party service. Services like EmbedSocial, Elfsight, or Taggbox offer Google review widgets you can embed on any website.
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Option 3: Manual display. Copy and paste review text manually to your website. Less elegant, but works. Remember to update periodically.
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Place reviews strategically. Homepage, testimonials page, or service pages are good spots. Don't overwhelm — a selection of best reviews works better than all of them.
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Keep them updated. If using manual display, refresh your website reviews every few months to show recent feedback.
**Match your website content to your GBP.** If your GBP lists certain services, make sure those services have pages on your website. If your website emphasises certain specialties, ensure your GBP reflects them. Consistency helps Google connect the dots.
Keeping Content Consistent
What to do
Ensure your website and GBP tell the same story.
Step by step
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Services should match. Services listed on your GBP should also be on your website, ideally with dedicated pages.
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Hours should match. Opening hours on your website and GBP must be identical.
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Description should align. Your GBP description and website 'About' page should convey consistent messaging.
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Photos can be shared. Good photos from your website can be uploaded to GBP and vice versa.
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Update both when things change. When you add a service, change hours, or update anything — update both GBP and website together.