Module 11

Cleaners & Cleaning Services

This quick-start guide covers Google Business Profile optimisation for cleaning services — domestic cleaners, commercial cleaning, carpet cleaners, and specialist cleaning businesses. You're entering people's homes and businesses — trust is everything.

Your Setup Priorities

What to do

Focus on these elements first for cleaning businesses.

Step by step

  1. Trust and reliability. You're entering private spaces. Reviews mentioning trustworthiness, reliability, and quality are essential.
  2. Service areas defined. As a mobile service, your service area settings determine where you appear in searches.
  3. Clear service types. Domestic? Commercial? End of tenancy? Be specific about what you offer.
  4. Insurance and vetting. DBS checked? Insured? These credentials reassure customers.
  5. Responsive communication. People want cleaners who respond quickly and reliably.

Recommended Categories

What to do

Choose categories that match your services.

Step by step

  1. Domestic cleaning — Primary: House Cleaning Service
  2. Commercial cleaning — Primary: Commercial Cleaning Service or Janitorial Service
  3. Carpet cleaning — Primary: Carpet Cleaning Service
  4. Window cleaning — Primary: Window Cleaning Service
  5. Other specialist categories: Pressure Washing Service, Upholstery Cleaning Service, Office Cleaning Service.
  6. Add secondaries as relevant. If you do domestic and end of tenancy, add both relevant categories.

Setting Your Service Area

What to do

Define where you work for cleaning services.

Step by step

  1. Hide your home address. Most cleaners work from home. Set as service-area business.
  2. List specific areas. Add the towns and areas you actually serve.
  3. Be realistic. Only list areas you're willing to travel to regularly.
  4. Consider travel efficiency. Cleaning jobs need to be geographically sensible. Focus your service area.

Services to List

What to do

List all your cleaning services.

Step by step

  1. Domestic cleaning: Regular house cleaning, One-off deep cleans, Spring cleaning, Moving in/out cleaning.
  2. Specialist domestic: Oven cleaning, Carpet cleaning, Upholstery cleaning, Window cleaning (interior/exterior).
  3. Property cleaning: End of tenancy cleaning, Landlord cleaning, Airbnb/holiday let cleaning, After-builders cleaning.
  4. Commercial: Office cleaning, Retail cleaning, Medical/dental practice cleaning, Gym cleaning, Restaurant cleaning.
  5. Specialist: Biohazard cleaning, Hoarding cleaning, Post-event cleaning.
  6. Additional services: Ironing, Laundry, Home organisation.

Photos That Work for Cleaners

What to do

Show professionalism and results.

Step by step

  1. Before and after shots. Transformations are powerful — dirty oven to clean, stained carpet to spotless.
  2. You at work. In uniform or professional attire, cleaning. Shows you're a real person.
  3. Your equipment. Professional cleaning equipment and products. Shows you're properly equipped.
  4. Team photo. If you have employees, show your team looking professional.
  5. Clean, organised van. If you have a branded vehicle.
  6. Certifications. DBS certificates, insurance documents, training certificates.

What to Include in Your Description

What to do

Key elements for a cleaning business description.

Step by step

  1. Trust signals first. "Fully insured and DBS checked" — lead with credentials.
  2. Service types. "Domestic and end of tenancy cleaning" or "Commercial cleaning specialists."
  3. Experience. "X years' experience" builds confidence.
  4. Reliability. "Reliable, consistent service" addresses key customer concern.
  5. Coverage. "Serving [areas] and surrounding regions."
  6. Booking. "Free quotes available" or "Same-week availability."

Getting Reviews for Cleaning Services

What to do

Reviews are crucial for trust-based services.

Step by step

  1. Ask after first clean. If they're happy: "I'm glad you're pleased. Would you mind leaving a Google review? It really helps."
  2. Regular clients. Ask loyal customers: "You've been with me for a while now — if you've never left a review, I'd really appreciate one."
  3. After end of tenancy. When deposit is returned/client is happy with move-out condition, ask for review.
  4. Follow-up message. Text or email the day after: "Hope you're enjoying your clean home! If you have a moment: [review link]"
  5. Encourage specific mentions. "If you could mention reliability and attention to detail, that really helps."

Q&A to Seed

What to do

Pre-populate these common questions.

Step by step

  1. "Do you bring your own cleaning products?" — Equipment and materials policy.
  2. "Are you insured?" — Insurance coverage.
  3. "Do you do one-off cleans?" — Service flexibility.
  4. "How much do you charge?" — Pricing structure.
  5. "Do you do end of tenancy cleaning?" — Specialist services.
  6. "Are you DBS checked?" — Background check status.
  7. "What areas do you cover?" — Service area.

Priority Citations for Cleaners

What to do

Get listed on these platforms.

Step by step

  1. Checkatrade — Important for domestic services.
  2. TrustATrader — Trade directory.
  3. Bark — Lead generation.
  4. Hassle.com / Housekeep — Cleaning platforms (if you want to join).
  5. British Cleaning Council — If a member.
  6. Yell, Thomson Local — General directories.

Cleaning service GBP checklist: