Module 11

Electricians

This quick-start guide covers everything electricians need to know about optimising their Google Business Profile. Whether you do domestic, commercial, or both, this guide will help you get found by customers searching for electrical services.

Your Setup Priorities

What to do

Focus on these elements first — they matter most for electricians.

Step by step

  1. Certifications are crucial. NICEIC, NAPIT, ELECSA registration gives customers confidence. Make these prominent.
  2. Service areas define your reach. Like plumbers, you're mobile. Set your service areas carefully.
  3. Specialisations matter. If you specialise in certain areas (EV chargers, solar, commercial), highlight these.
  4. Emergency services. 24-hour electricians are in demand. If you offer this, make it very clear.
  5. Part P compliance. Building regulations compliance matters to customers. Mention your ability to certify work.

Recommended Categories

What to do

Set these categories based on your services.

Step by step

  1. Primary category: Electrician — The main search term customers use.
  2. Secondary categories to consider: Electrical Installation Service, Lighting Contractor, Electric Vehicle Charging Station Contractor, Security System Installer, Solar Energy Contractor, Emergency Electrician.
  3. Commercial focus? Consider "Commercial Electrician" or "Industrial Electrician" if that's your main market.
  4. Specialist work: If you primarily do PAT testing, fire alarms, or data cabling, appropriate categories exist.

Services to List

What to do

Add all the electrical services you provide.

Step by step

  1. Domestic services: Rewiring, Consumer unit upgrades, Additional sockets & switches, Lighting installation, Fault finding, Electrical safety inspections (EICR), Outdoor lighting, Security lighting.
  2. Modern services: EV charger installation, Smart home installation, USB socket installation, Underfloor heating wiring, Solar panel installation, Battery storage systems.
  3. Commercial services: Commercial electrical installation, Emergency lighting, Fire alarm systems, PAT testing, Three-phase installations, Data cabling.
  4. Certification services: Electrical safety certificates, Landlord certificates, EICR reports, Part P certification.
  5. Emergency services: Emergency callout, Fault finding, Power restoration.

Photos That Work for Electricians

What to do

Show your professionalism and quality of work.

Step by step

  1. Consumer unit upgrades. Before (old fuse box) and after (modern consumer unit) photos are very effective.
  2. Neat cable work. Electricians take pride in tidy work. Show it off — neat trunking, organised distribution boards.
  3. EV charger installations. Growing market. Photos of completed installations help you rank for these searches.
  4. Lighting projects. Impressive lighting installations photograph well and show your capabilities.
  5. Certification photos. Your NICEIC/NAPIT card, certificates, or stickers on your work.
  6. You at work. Professional workwear, working safely (PPE visible), neat workspace.
  7. Your van. Sign-written van with your certifications displayed.

What to Include in Your Description

What to do

Key elements for an electrician's business description.

Step by step

  1. Lead with certification. "NICEIC Approved Contractor" or "NAPIT Registered Electrician" — this matters to customers.
  2. Mention Part P. "All work completed to Part P building regulations and certified."
  3. Experience. "Over X years' experience" builds confidence.
  4. Specialisations. If you're known for something specific (EV chargers, rewires, commercial), mention it.
  5. Service area. "Serving [areas] and surrounding regions."
  6. Domestic and/or commercial. Be clear about which sectors you work in.

Q&A to Seed

What to do

Pre-populate these common questions.

Step by step

  1. "Are you Part P registered?" — Explain your registration and what it means.
  2. "Can you install an EV charger?" — Detail your EV installation capabilities and any OZEV certification.
  3. "Do you provide certificates for the work?" — Explain what documentation you provide.
  4. "How much does a consumer unit upgrade cost?" — Give a range or explain it depends on assessment.
  5. "Can you do a landlord safety certificate?" — Explain your EICR services.
  6. "Do you do small jobs?" — Clarify whether you take on minor works.

Priority Citations for Electricians

What to do

Get listed on these directories first.

Step by step

  1. NICEIC Find a Contractor — If NICEIC registered, ensure your listing is correct.
  2. NAPIT Search — If NAPIT registered.
  3. ELECSA — If registered with ELECSA.
  4. Checkatrade — Major leads source for domestic electricians.
  5. TrustATrader — Popular trade directory.
  6. Electrical Safety First — Registered Electrician finder.
  7. OZEV Installer List — If you're approved for EV charger grants.

Electrician GBP checklist: